Bob Dylan Books a Second Super Bowl Commercial
Never mind the Seattle Seahawks and Denver Broncos — it’s looking like Bob Dylan is the star of this year’s Super Bowl.
Billboard reports that Dylan, who was previously confirmed to have licensed his 1966 hit ‘I Want You’ for use in Greek yogurt maker Chobani’s Super Bowl ad, will make his presence felt in another commercial during the game — and this time he’ll be starring in it.
According to “multiple sources with knowledge of the campaign,” Dylan is set to become the latest star to make an appearance in Chrysler’s ongoing series of Super Bowl ads, which have featured Eminem and Clint Eastwood, among others. Although reps for Chrysler and Dylan declined to comment for Billboard’s report, it goes on to state that a Dylan song will provide the commercial’s soundtrack.
A member of the generation of rock stars that once perceived commercial licensing as selling out, Dylan spent the first few decades of his career mostly avoiding brand endorsements, but as Billboard’s report notes, he’s made a number of deals over the last 10 years or so. In fact, the Chrysler spot isn’t even the first ad spot he’s starred in; that honor goes to the infamously weird commercial 2004 Victoria’s Secret spot.
Of course, Dylan will be far from the only star who pops up in a commercial during the game, which traditionally serves as a launchpad for some of the biggest ad campaigns of the year. Billboard lists Laurence Fishburne, the Muppets, and Bruno Mars as some of the other celebrities we can expect to see during pauses in the football action — and of course, the Red Hot Chili Peppers will appear with Mars during the game’s halftime show.