One way would be to grab Steve's Olsher's new read, "Internet Prophets-The World's Leading Experts Reveal How to Profit Online". The over-the-top Olsher is America's Reinvention Expert & he's taught thousands how to "NICHETIZE" BY IDENTIFYING & MONETIZING THEIR WHAT-that is, the ONE thing they were born to do. Olsher has apparently done it all. He's a successful entrepreneur who's applied his business acumen & communication skills to a wide range of endeavors. He's worked as a radio & nightclub DJ (Mr. Bold), owned his own alcohol-free nightclub at the age of 20 (The Funky Pickle!), launched the 1st wine & spirits store on CompuServe's Electronic Mall, launched one of the Internet's 1st fully-functional eCommerce websites, founded Bold Development, one of Chicago's largest boutique real estate development companies, co-founded San Francisco-based Liquor.com, founded & runs The Reinvention Workshop, & founded is host of Reinvention Radio. He has also earned the rank of brown belt in Brazilian Jiu-Jitsu.See what I mean about "over-the-top"! Talk about thinking outside the box...this guy was never IN the box to begin with. Check out the book (it should be available in the bookstores & also internetprophets.com). Then sit back for the internet ride of a lifetime!