That's what the Wall Street Journal's Roger Lowenstein calls this New York Times Bestseller that is up for grabs at 4:30 this afternoon (Monday) on Puffman Musical Trivia. The book is, "Bitter Brew; The Rise and fall of Anheuser-Busch and America's Kings of Beer" not to be confused with the other "King"... ELVIS! Stretching across 3 centuries from the start of the Civil War through Prohibition to today, "Bitter Brew" is the engrossing, often scandalous saga of one of the wealthiest & most colorful dynasties in American commerce: the Busch family of St. Louis, Missouri, the founders of the legendary Anheuser-Busch company. The critically acclaimed journalist William Knoedelseder tells the story of how the Busch patriarchs turned a small brewery into a multi billion-dollar international corporation & transformed their product, Budweiser, into the iconic "King of Beers." He paints a fascinating portrait of immense wealth & power accompanied by scandal, heartbreak, tragedy, & untimely death. It's ALL here...the story behind the story. A cautionary tale of prosperity, hubris, & loss. "Bitter Brew" is also a revealing chronicle of American progress & decline over the past 150 years. USA Today blasts, "An engrossing saga of one of the wealthiest, longest-lasting, & most colorful family dynasties in the history of American commerce. Check out the book from HarperCollins Publishers at the major bookstores AND at: www.harpercollins.com. 1st caller in this afternoon at 434 5241 with the correct answer to my Puffman Musical Trivia question WINS this potboiler. I've come up with a great Puffman Trivia question this week about one of my favorite television programs...see you at 4:30 today on Puffman Musical Trivia!