It's "Organic" is what it is & the book IS "Wildly Affordable Organic; Eat Fabulous Food, Get Healthy, & Save the Planet-All on $5.00 a Day or Less" by Linda Watson. Linda's the founder of the popular "Cook for Good" blog & she really "stirs the pot" in this part cookbook & part shopper's guide. Linda gives her readers the tools they need to eat well & reduce their impact on the environment-without spending top dollar. She must know a lot of stuff because she teaches cooking classes at Whole Foods! In "Wildly Affordable Organic; Eat Fabulous Food, Get Healthy, and Save the Planet-All on $5 a Day or Less", Linda reveals the secrets she discovered for eating healthy, organic food on a budget. She shares essential tips for making a shopping plan, finding the best ingredients, & building meals around seasonal foods. Sample menus & recipes are broken down into the green plan (most organic ingredients) & the thrifty plan (most savings) to cater to a variety of needs, & Linda provides straightforward tables to make comparing food options & making menus a snap! With the busy home cook (that's me, I'm the Puffman!) in mind, she also offers 2 ways to cook: in 20-minute sessions for single meals or in longer sessions to make meals for the whole week. READ & be healthy...check out "Wildly Affordable Organic" from Lifelong Books, dacapopress.com or visit: www.cookforgood.com. The book is available at better bookstores nationwide. Eat HEALTHY!