BOZEMAN -- Montana State University and Bobcat Athletics are encouraging fans to participate in the fourth annual “Pack the Place in Pink” event at the Oct. 22 home football game to promote breast cancer awareness.

To participate, individuals are invited to purchase limited-edition apparel and wear it to the game against Weber State in Bobcat Stadium. (Or you can wear it at home while you listen to the game on KSEN!) This year, the items for purchase include a pink short-sleeved shirt, a white crew neck sweatshirt and a black hooded sweatshirt. The apparel will retail for $20, $30 and $40, respectively.

In addition, Bozeman businesses have been encouraged to decorate their windows with pink during the week leading up to the Weber State game to show support for breast cancer awareness.

Participating retailers will donate a portion of the sale of each apparel item to Pack the Place in Pink, a Billings-based nonprofit founded in 2007 by Vicki Heebner Carle, an MSU alumna, retired teacher and retired volleyball coach at Skyview High School in Billings. Carle, a two-time breast cancer survivor, played basketball for Montana State in the 1980s and was inducted into the Bobcat Hall of Fame in 1996.

For every dollar raised by the nonprofit, which is operated by volunteers, 95 cents go directly to breast cancer patients in Montana to help with things like rent, medical bills and childcare. Assistance is provided through a vetted application process.

“Once again, MSU has partnered with Pack the Place in Pink to help us generate funds for Montana Breast Cancer Warriors,” Carle said. “We are honored to have the Bobcats in our Pink Corner. Being a Bobcat myself, I am humbled that MSU supports this cause and assists our fundraising year-round!”

Pack the Place in Pink Bobcat merchandise is available at the MSU Bookstore in the Strand Union Building and at Bobcat Stadium, as well as online at It will also be sold at Universal Athletic locations in Bozeman, Billings, Butte, Helena, Great Falls and Kalispell and online at

- by MSU News Service -

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