I mentioned this on the Birthday Calendar today. Frankly, I have no idea what a career brand is, but I've heard a lot of different experts in a lot of different job types talk about it in the last couple of years. Maybe it wouldn't hurt to find out. Here is a link to Job Action Day information for today, and other related information that might be useful to you!

http://www.jobactionday.com/2012-Job-Action-Day.html