(White Sulphur Springs, Mont.) – If your next road trip includes a swing through rural Montana, chances are you might be asking yourself, “What’s up with those Ants?”
Today, the Red Ants Pants Music Festival kicked off a new effort to showcase rural communities and industries that enrich Montana as part of the lead up to the festival July 28th – 31st. Last year, the festival launched a guerrilla marketing campaign taking Made-in-Montana steel cut red ants signs across the state to draw attention to Montana’s most beautiful and iconic places.

This year, “Red” will be focusing on Montana’s rural communities and encouraging folks to take some of the roads less traveled in the state. This year, “MontANTa” will be taking it up a notch with large red ants posted on grain elevators and other small businesses in rural Montana in Choteau, Havre, Kalispell, Miles City and White Sulphur Springs.

That’s just the start: all road trippers who are able to take photos with two of the five large “Red” ants across the state will be entered to win a prize package worth more than $2,000! Details below. For clues on where to find Red, visit http://redantspantsmusicfestival.com/join-the-colony/red-ant-montana/.

As the festival heads into its 6th year, organizers are aiming to spotlight the values and the mission of the Red Ants Pants Foundation. Proceeds from the festival have helped create more than $65,000 in grants to working family farms and ranches and women’s leadership projects.

“Whether it’s small businesses in our rural communities or our working family farms and ranches, this is a fun way for us to highlight some of the communities on the road to the Red Ants Pants Music Festival,” said Sarah Calhoun, Red Ants Pants Festival founder and producer. “Our festival guests come from every corner of the country and we hope they’ll stop and enjoy some of the great people and places on the highways and byways that bring them here.”

Catch 'Red' if you Can!

Once again, the festival’s new Twitter personality @RedAntsPantsAnt will be offering clues and photos to encourage travelers to enjoy all of the roads that lead to White Sulphur Springs, Montana. ‘Red’ is currently roaming around the state at various locations…see if you can be the first to spot her! Everyone is invited to join the fun by following the new festival superfan Twitter account @RedAntsPantsAnt and using the hashtags #MontANTa and #RedAntsPantsMusicFestival.

*MontANTa VIP Giveaway
Snap a photo of yourself with two of the five “Red” signs in Choteau, Havre, Kalispell, Miles City and White Sulphur Springs and send them to info@redantspantsmusicfestival.com. You’ll automatically be entered to win the following prize package:

  • Two VIP passes (A $1,000 value which includes complimentary beer and wine, shaded seating in a prime location near the stage in the VIP tent)
  • 4-Star Lunch backstage with festival founder and producer, Sarah Calhoun
  • Two Red Ants Pants Music Festival snap shirts of their choice
  • A curated Made-in-Montana gift bag

You can also post them on the festival’s Facebook page and on Twitter with the hashtag #MontANTa and #RedAntsPantsMusicFestival. No purchase necessary. Full details here.

The Red Ants Pants Music Festival is produced by and benefits the nonprofit Red Ants Pants Foundation which, to date, has provided more than $65,000 in grants to projects that support women’s leadership, working family farms and ranches and enrich rural communities. At the Red Ants Pants Music Festival, folks from far and wide gather in a cow pasture for four nights and three days of music, community and awe-inspiring sunsets.  This year, Wynonna and The Big Noise, The Mavericks, The Lone Bellow, Corb Lund, Hayes Carll, Ray Wylie Hubbard, Hurray for the Riff Raff, Dar Williams and many more will take to the Red Ants Pants Music Festival stage. Full lineup here.

Join us July 28th – 31st in White Sulphur Springs. Come connect with good folks and celebrate rural Montana.