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This Brew Is For You

It’s a “Bitter Brew; The Rise and Fall of Anheuser-Busch and America’s Kings of Beer” & that’s the New York Times Bestselling book that ‘ll be giving away tomorrow (Saturday) morning at 7:30 on Puffman Sports Trivia. I’ve got a dandy “Sports Trivia” question about the ol’ Pocket Rocket…That used to be my nickname back in high school! William Knoedelseder’s sudsy saga is an engrossing story of the Busch family, one of the wealthiest, longest-lasting, & most colorful family dynasties in the history of American commerce. The Wall Street Journal wails, “Intoxicating reading…This is a lurid, fascinating tale, which narrowly escapes the charge of being sensationalist thanks to its factual grounding & the significance of its subject-a family business that managed to dominate an industry but could not get its own dysfunction under control! “Bitter Brew is an engrossing, vivid narrative that tells of the Busch family’s rise from immigrant status to bona fide American royalty, & details the critical actions & decisions that eventually led to the company’s sale. It is a cautionary tale of prosperity, hubris, & loss. In chronicling this breathtaking rise & fall, Knoedelseder also weaves a fascinating broader story of American progress & decline over the last 150 years. Knoedelseder spent 12 years as a reporter at the Los Angeles Times & he’s brewed up one hoppy book! Be the 1st person to call in tomorrow at 7:30 with the correct answer to my Puffman Sports Trivia & WIN “Bitter Brew.” “Bitter Brew” went on sale nationwide this Tuesday. Visit: www.harpercollins.com & then listen to WIN(!) Saturday morning on Puffman Sports Trivia.

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